Post Graduate Diploma in Digital Marketing & Social Media
Students will also be prepared for the Google Adwords and Google Analytics Certification Exams with this course. Students who are interested can take the aforementioned Certification Exams independently.
This course includes the following subjects
- Business Economics & Basic Accounting for Managers
- Business Organisation & Management Science in Communication
- Marketing Management
- Brand Management
- Media & Communication Research Methodologies
- Culture & Communication
- Fundamentals of Digital Marketing & Website Design
- Search Marketing
- Advertising and Creative Development
- Event Management
- Internship & Project writing
- Online PR & Reputation Management
- Digital Media Analytics
- Brand / Account Planning for Digital Marketing
- Integrated Media Planning & Buying
- Online Display & Video Marketing
- Social Media Marketing
- Mobile App & Media Marketing
Over 1,600,000 Digital Marketing Professionals are expected to be needed in India, according to a Staffing Industry Analyst Report.
The field of digital marketing offers a variety of job prospects.
Advertising and Media Agencies :
Most large and reputed agencies today have a significant digital division.
Digital Media Agencies :
They are Agencies specializing in Digital Media. At present there are more than 250 Digital Agencies in India alone. They account for more than Rs. 2,000 crore in revenue.
Analytics Companies :
Analytics companies require Digital Marketing professionals for analyzing digital campaigns for their clients as well as for analytics on their websites.
Marketing Department of Companies :
Marketing departments of almost all companies across all verticals are now having Digital Marketing Professionals in their teams either to do digital marketing internally or to manage the digital agencies
Software Companies :
Software companies engaged in development of web portals, e-commerce portals, mobile apps, etc. for their clients, require Digital Marketing Professionals to make their software aligned to the requirements of the digital agencies.
Digital Marketing provides almost infinite scope of freelancing working from home, serving clients globally and getting remunerated in international currencies.
Our Core Faculty Team
Atanu Ghosh (HoD) is the founder and CEO of the online grocery retailer Salt n Soap. from Jadavpur University in Kolkata, India, and an electrical engineer. He completed his PGDM course at the Indian Institute of Management in Bangalore, India.
Amitabha Sinha is the ABP Group's general manager of IT and digital. Engineer in math and computer science from IIT Delhi. Master's degree in networking and communications for computer systems. IIM Bangalore MBA in marketing.
Abhijan Nandy, CEO of All India Technologies Ltd. and MBA in Marketing graduate of IISWBM.
Partha Das, founder of Ready Smart Solutions, Ex alumnus of Jadavpur University, and IIM Bangalore.
Samrat Mukherjee is the founder and owner of Crow's Nest.
Anjan Bhadra holds an MBM in business management from Calcutta University. He holds a General Residential MDP from IIM Indore. He is the Head of Marketing for Prestige Ice Creams Pvt. Ltd.
Susmita Mukhopadhya- MBA in Systems and Operation Research Management from University of Burdwan
The total fee of this course is 3,05,000 INR (Including a non-refundable admission fee of INR 25,000).
Admission Fee (non-refundable)
Caution Money (Refundable)
Payment can be made by account payee cheque or demand draft drawn in favour of CALCUTTA MEDIA INSTITUTE Pvt Ltd. And payable at Kolkata.
For payment by NEFT use the following information about CMI Bank account:
NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.
ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road, Kolkata – 700020
PAN NO: AADCC7715N
NAME OF THE BANK: HDFC BANK LTD.
C D A/C NO: 50200060714930
RTGS IFSC NO: HDFC0000469
MICR NO: 700240024
ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR, KOLKATA-700 020
Send Transaction Id to CMI at email@example.com post completion of the transfer of funds
Course Start Dates & Campus
Classes will begin in September 2023.
According to the published schedule, classes will be held at the following addresses.
Indian Institute of Social Welfare and Business Management (IISWBM), College Square West, Kolkata 700 073
Calcutta Media Institute (CMI), 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata
These forms are available at CMI & IISWBM counters and also available online at www.cmi.net.in
The cost of the form is Rs. 500
Selection happens through group discussions and personal interviews
Documents Required are:
Graduates of Universities other than ‘University of Calcutta’ have to obtain migration certificate from their graduating university and register at University of Calcutta, if selected for this course.
In case of any further queries, please call 40576612 or 9051653877
You can contact 9831230988 or 40576605