Online Certificate Programme On Business Analytics
This 3 months (120 hours) Online Certificate Course in BUSINESS ANALYTICS [Analytics for Marketing] is intended for working professionals to help them acquire the fundamental skills required to use analytics for taking strategic and tactical decisions in the field of marketing.
This curriculum focuses on the following concepts
- Foundation knowledge required to understand analytics
- Basic statistics
- Discriminant Analysis
- Factor Analysis
- Cluster Analysis
- Decision Analysis
- Advanced Excel
- Data Issues
- Efficiency measures, Effectiveness measures and business outcome measures
- Analytics for Marketing
- Market Segment Analysis
- Consumer choice analysis
- Lifetime value analysis
- Price optimization and revenue management
- Application of marketing analytics in retail products
- Evaluation and Grading
There will be several areas of evaluation comprising:
- Level of attendance during sessions conducted by faculty
- Level of participation during class discussion
- Surprise quiz
- Individual and group work on case studies / Term Papers for Action Learning
- Formal presentation of case studies/ Term papers
- End of the program examinations
An overall evaluation will be made on relative basis considering performance in above mentioned areas. Each participant will be graded as either excellent or good or average or fair or poor depending on his/her overall performance relative to the batch
A COMPLETION certificate will be issued only if the composite level of attendance and class participation is 60% or above and overall grade is at least Average. Those who will not meet this minimum requirement will be issued a PARTICIPATION Certificate
On successful completion of this Certificate Course, the participants are expected to:
Acquire foundation knowledge required to understand analytics including key issues relating to data used in analytics
Acquire all critical skills coming under the
field of business analytics
Business Analyst Manager
Data Business Analyst
Data Analysis Scientist
Information Security Analyst
IT Business Analyst
Apply the skills acquired in a specific area viz. Analytics for Marketing
The program is designed by a team of business analytics professionals with active support of and direction by Prof Ranjan Das, Professor of Strategy, Innovation, Entrepreneurship and Leadership. Prof Das is associated with: IIM Calcutta [1994 onwards], The Strategy Academy [2008 onwards], IIM Ranchi [ Visiting: 2014-15], IIM Trichy [ Visiting: 2014-17], UPH University- Jakarta [Visiting:2014-17], Indian School of Business, Hyderabad [Visiting: 2008-09], Hong Kong University of Science and Technology, Hong Kong [Visiting: 2005-06], Haigazian College, Beirut, Lebanon [Visiting: 1979-80]
The total fee for this course is INR 30,000 + 18% GST.
Payment can be made by account payee cheque or demand draft drawn in favour of CALCUTTA MEDIA INSTITUTE Pvt Ltd. And payable at Kolkata.
For payment by NEFT use the following information about CMI Bank account:
NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.
ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road, Kolkata – 700020
PAN NO: AADCC7715N
NAME OF THE BANK: HDFC BANK LTD.
C D A/C NO: 50200060714930
RTGS IFSC NO: HDFC0000469
MICR NO: 700240024
ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR, KOLKATA-700 020
Send Transaction Id to CMI at email@example.com post completion of the transfer of funds
Course Start Dates & Campus
Start date- To be announced soon
Admission on a first-come-first-registered basis.
We might hold an admission test if the number of applicants are overwhelming.
In case of any further queries, please call 40576612 or 9051653877
You can contact 9831230988 or 40576605