PGDMM Specialization In Broadcast Management
This one-of-a-kind course helps students to create a career in the Television, Radio industry, and Production House.
This course is divided into two semesters. The course curriculum includes multiple theoretical papers, projects/assignments, and an industry internship to acquire hands-on experience.
Subjects that will be covered are as follows:
- Business Economics & Accounting for Managers
- Business Organization & Management Science in Communications
- Marketing Management
- Brand Management
- Media & Communications Research Methodologies
- Culture & Communication
- Business of Media
- Growth of Television Industry in India
- Television Content Development & Management
- Television Production Management
- Television Production Technology
- Radio Programming & Management
- Radio Marketing & Branding
- Television Planning & Buying
- Marketing & Managing Television
- Internship and Project Writing
Students can build their careers in the following fields. Freelancing opportunities are also available:
Programming & Production
Marketing & Brand Activation
Radio Marketing & Sales
TV Planning & Buying at Media Agencies
Media Marketing & Sales
Name of the Faculty Members
Marshaneil Soumi D’Rozario
Dhriti Sundar Roy Chowdhury
Shubhojit Kumar Ganguly
Sk. Abdul Rajjak
The total fee of this course is 3,05,000 INR (Including a non-refundable admission fee of INR 25,000).
Admission Fee (non-refundable)
Caution Money (Refundable)
Payment can be made by account payee cheque or demand draft drawn in favour of CALCUTTA MEDIA INSTITUTE Pvt Ltd. And payable at Kolkata.
For payment by NEFT use the following information about CMI Bank account:
NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.
ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road, Kolkata – 700020
PAN NO: AADCC7715N
NAME OF THE BANK: HDFC BANK LTD.
C D A/C NO: 50200060714930
RTGS IFSC NO: HDFC0000469
MICR NO: 700240024
ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR, KOLKATA-700 020
Send Transaction Id to CMI at email@example.com post completion of the transfer of funds
Course Start Dates & Campus
Classes will begin in August 2023.
According to the published schedule, classes will be held at the following addresses.
Indian Institute of Social Welfare and Business Management (IISWBM), College Square West, Kolkata 700 073
Calcutta Media Institute (CMI), 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata
These forms are available at CMI & IISWBM counters and also available online at www.cmi.net.in
The cost of the form is Rs. 500
Selection happens through group discussions and personal interviews
Documents Required are:
Graduates of Universities other than ‘University of Calcutta’ have to obtain migration certificate from their graduating university and register at University of Calcutta, if selected for this course.
In case of any further queries, please call 40576612 or 9051653877
You can contact 9831230988 or 40576605