Certificate Course on Digital Marketing
This comprehensive certificate course in digital marketing is designed to equip students (including undergraduates), entrepreneurs and working professionals in sales, marketing, advertising, public relations, and IT with cutting-edge skills in digital marketing. The course spans three months and includes 24 in-depth sessions focused on both theoretical knowledge and practical application using popular digital marketing tools.
Module Overview
Session No. | Topic |
1 | Introduction to digital marketing |
2 | Digital marketing ecosystem |
3 – 4 | Paid search marketing |
5 | Hands-on exercise on paid search marketing |
5 – 6 | Search Engine Optimisation |
7 | Hands-on exercise on SEO audit |
8 – 9 | Online display marketing |
10 | Hands-on exercise on online display marketing |
11 – 12 | YouTube marketing |
13 | Hands-on exercise on YouTube marketing |
14 – 15 | Social media marketing |
16 | Hands-on exercise on social media marketing |
17 | Local area marketing |
18 | Content marketing |
19 | Online reputation management |
20 | Email and WhatsApp marketing |
21 | Remarketing |
22 | Conversion tracking and performance marketing |
23 – 24 | Capstone project presentation |
Faculty
CMI has a track record of providing the best possible infrastructure, industry relevant modules and highly qualified industry based faculties for all its courses.
The course designers and Faculties for our Digital Marketing courses come from distinguished academic and professional background. They also deliver digital marketing courses in IIMs and other leading national management Institutes. Our Faculties are also consultant, coach, trainer and speaker to leading Corporate and Government Departments. Some of the notable clients consulted, coached and trained by our Faculties are ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and Department of Tourism, Govt. of West Bengal etc.
The course designers and Faculties for our Digital Marketing courses come from distinguished academic and professional background. They also deliver digital marketing courses in IIMs and other leading national management Institutes. Our Faculties are also consultant, coach, trainer and speaker to leading Corporate and Government Departments. Some of the notable clients consulted, coached and trained by our Faculties are ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and Department of Tourism, Govt. of West Bengal etc.
Our Course Alumni
Digital Marketing Course for working professional conducted by CMI has till now attracted various entrepreneurs and professionals as participants from leading organisations and business houses. Corporate Executives from leading corporations like ABP Group, ITC, CESC, Medica Super-Specialty, Peerless Insurance, Rice Group, Greenply, Ambuja Group, Indus Towers, CII, Andrew Yule, United Spirit and Technoindia etc. have attended our course. Also, entrepreneurs and directors from B. C. Sen Jewellers, Mobel Furniture, Siti Cable, Asha Audio, Naturoveda, Rupa Hosiery, CPMC Relocation Logistic Pvt. Ltd. and Limtex Infotech etc. are part of our valued alumni.
Next Batch starts from – August 2024
Curriculum
Eligibility
Pedagogy
Curriculum
This Course is divided into 19 sessions including an industry case study and examination. Each session consists of classroom sessions of 2 hours each and some take home assignments. The students will be required to complete some assignments and take a written examination at the end of this Course. The students will be considered to have been successfully completed this Certification Course and will be a Certified Digital Marketing Professional on getting a minimum qualifying total marks based on the assignments given and the written examination. The total marks for the assignments and the written examination are as follows.
Written Examination 100
Total Marks 200
Download Brochure
Eligibility
- Students (including undergraduates)
- Professionals in fields of sales, marketing, advertising, communication, IT, BPO.
- Promoters, Business owners and Entrepreneurs
- Independent professionals that want to use internet platforms to advertise their
businesses, such as PR and advertising specialists, CAs, lawyers, and others
Other Requirements :
- Needs to be comfortable in using internet, email, and social media.
Pedagogy
The course methodology will blend theoretical knowledge with practical exercises, ensuring participants gain hands-on experience in real-world applications. Key tools include Google Ads, Meta Ad Manager, Google Analytics, and Mailchimp. A capstone project will culminate the learning experience, allowing participants to apply concepts in a comprehensive campaign. Both in-class and optional online attendance provide flexibility while encouraging on-site participation for optimal learning.
Opportunity
This Certification course is intended to provide working professionals with the knowledge and skills required to use digital marketing tools effectively in the workplace. For those who are considering a career move or specialization in Digital Marketing, this course will provide with a jump start.
On successful completion of this Certification Course students should be able to:
On successful completion of this Certification Course students should be able to:
Understand and appreciate the role of digital marketing in organisations
Create and implement digital marketing strategy for organisations
Apply various digital marketing tools and techniques for organisations
Interact professionally with various digital marketing service agencies
Prepare yourself for a career in Digital Marketing
Faculty
Mr. Atanu Ghosh, Director, Founder & CEO, Salt n Soap (Leading Online Grocery Store)
Mr. Atanu Ghosh is an Entrepreneur, a Founder-Director and CEO, a Mentor, an Angel Investor to Start-ups and a Digital Transformation, Marketing and Analytics Coach and Evangelist.
Mr. Atanu Ghosh has a distinguished career spanning more than 25 years in IT and Consulting Industry in multiple countries.
By training, Mr. Atanu Ghosh is an Electrical Engineer from Jadavpur University Kolkata India and a PGDM from Indian Institute of Management Bangalore India.
Sahelee Mullick – Senior Trainer and Consultant in Digital Marketing and Analytics area at reputed institutions and universities like Calcutta Media Institute, MAKAUT, Cambridge Marketing College, WEBEL, etc.
Fee Structure
The total fee of this course is INR 30,000+ 18% GST.
10% special discount in case an organization sponsors more than 2 persons to participate in the course.
Fee
30,000 INR
GST
5,400 INR
Grand Total
35,400 INR
Payment can be made by account payee cheque or demand draft drawn in favour of CALCUTTA MEDIA INSTITUTE Pvt Ltd. And payable at Kolkata.
Payment can be done through this link – https://forms.eduqfix.com/mediainstolfrom/add
For payment by NEFT use the following information about CMI Bank account:
NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.
ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road, Kolkata – 700020
PAN NO: AADCC7715N
NAME OF THE BANK: HDFC BANK LTD.
C D A/C NO: 50200060714930
RTGS IFSC NO: HDFC0000469
MICR NO: 700240024
ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR, KOLKATA-700 020
Send Transaction Id to CMI at _admissions@cmi.net.in post completion of the transfer of funds
Fee
45,000 INR
GST
8,100 INR
Grand Total
53,100 INR
Course Start Dates & Campus
Start date will be announced soon
Classes will be held at CMI, 3 classes every week, each class of 2 hours
Classes will be delivered in two modes
Campus 1
Online classes
Campus 2
Offline classes at CMI: Calcutta Media Institute (CMI), 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata
Admission Process
Limited seats are available. Admission will be conducted on a first-come-first-registered basis. Offline admission forms can be collected from CMI. A photo will be necessary. Submit the fee to complete admission.
In case of any further queries, please call 40576612 or 9051653877
