Certificate Course on Digital Marketing
Calcutta Media Institute in association with IAMAI (Internet and Mobile Association of India) has developed a customized course on Digital Marketing for entrepreneurs and professionals. It is a 48-hour classroom programme, where the candidates will be trained ‘hands-on’ on applications in Digital Marketing.
The Digital Marketing course has until now imparted over 500 hours of training and has helped at least 100 professionals get a head start in the Digital Marketing Industry. Our students profile include working professionals and entrepreneurs from leading organisations and companies.
The Digital Marketing course has until now imparted over 500 hours of training and has helped at least 100 professionals get a head start in the Digital Marketing Industry. Our students profile include working professionals and entrepreneurs from leading organisations and companies.
Module Overview
The training covers areas like
- Introduction to Digital Marketing
- Effective Inbound Marketing using Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM) as Paid Inbound Marketing Technique
- Paid Outbound Marketing – Online Display Campaign
- Online Display and Video Campaigns using Adwords and YouTube
- Leveraging Social Media for Market Development and Branding
- Remarketing/ Retargeting – Communicating to the “Intent to Purchase” Audience
- E-Mail Marketing
- Mobile Marketing
- Digital Media Analytics
- Campaign Analytics
Faculty
CMI has a track record of providing the best possible infrastructure, industry relevant modules and highly qualified industry based faculties for all its courses.
The course designers and Faculties for our Digital Marketing courses come from distinguished academic and professional background. They also deliver digital marketing courses in IIMs and other leading national management Institutes. Our Faculties are also consultant, coach, trainer and speaker to leading Corporate and Government Departments. Some of the notable clients consulted, coached and trained by our Faculties are ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and Department of Tourism, Govt. of West Bengal etc.
The course designers and Faculties for our Digital Marketing courses come from distinguished academic and professional background. They also deliver digital marketing courses in IIMs and other leading national management Institutes. Our Faculties are also consultant, coach, trainer and speaker to leading Corporate and Government Departments. Some of the notable clients consulted, coached and trained by our Faculties are ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and Department of Tourism, Govt. of West Bengal etc.
Our Course Alumni
Digital Marketing Course for working professional conducted by CMI has till now attracted various entrepreneurs and professionals as participants from leading organisations and business houses. Corporate Executives from leading corporations like ABP Group, ITC, CESC, Medica Super-Specialty, Peerless Insurance, Rice Group, Greenply, Ambuja Group, Indus Towers, CII, Andrew Yule, United Spirit and Technoindia etc. have attended our course. Also, entrepreneurs and directors from B. C. Sen Jewellers, Mobel Furniture, Siti Cable, Asha Audio, Naturoveda, Rupa Hosiery, CPMC Relocation Logistic Pvt. Ltd. and Limtex Infotech etc. are part of our valued alumni.
Next Batch starts from – To be announced.
Curriculum
Eligibility
Pedagogy
Curriculum
This Course is divided into 12 modules including an industry case study and examination. Each module consists of 2 classroom sessions of 2 hours each (i.e. each module has a 4 hour classroom session) and some take home assignments.The students will be required to complete some assignments and take a written examination at the end of this Course. The students will be considered to have been successfully completed this Certification Course and will be a Certified Digital Marketing Professional on getting a minimum qualifying total marks based on the assignments given and the written examination. The total marks for the assignments and the written examination are as follows.
Written Examination 100
Total Marks 200
Download Brochure
Written Examination 100
Total Marks 200
Download Brochure
Eligibility
- Professionals in fields of sales, marketing, advertising, communication, IT, BPO working for at least 5 years and preferably holding middle/ senior managerial responsibility.
- Promoters, Business owners and Entrepreneurs
- Independent professionals that want to use internet platforms to advertise their businesses, such as PR and advertising specialists, CAs, lawyers, and others Other Requirements :
- Needs to be comfortable in using internet, email, and social media.
Pedagogy
The pedagogy adapted for delivering this course are combinations of Lectures, Hands On Sessions, Take Home Assignment, Working on customised live projects built on business challenges around digital marketing from your own organisation (depending on approval from your organisation) or other organisations who have permitted to use their data labs
Opportunity
This Certification course is intended to provide working professionals with the knowledge and skills required to use digital marketing tools effectively in the workplace. For those who are considering a career move or specialization in Digital Marketing, this course will provide with a jump start.
On successful completion of this Certification Course students should be able to:
On successful completion of this Certification Course students should be able to:
Understand and appreciate the role of digital marketing in organisations
Create and implement digital marketing strategy for organisations
Apply various digital marketing tools and techniques for organisations
Interact professionally with various digital marketing service agencies
Prepare yourself for a career in Digital Marketing
Faculty
Mr. Atanu Ghosh, Director, Founder & CEO, Salt n Soap (Leading Online Grocery Store)
Mr. Atanu Ghosh is an Entrepreneur, a Founder-Director and CEO, a Mentor, an Angel Investor to Start-ups and a Digital Transformation, Marketing and Analytics Coach and Evangelist.
Mr. Atanu Ghosh has a distinguished career spanning more than 25 years in IT and Consulting Industry in multiple countries.
By training, Mr. Atanu Ghosh is an Electrical Engineer from Jadavpur University Kolkata India and a PGDM from Indian Institute of Management Bangalore India.
Mr. Atanu Ghosh is an Entrepreneur, a Founder-Director and CEO, a Mentor, an Angel Investor to Start-ups and a Digital Transformation, Marketing and Analytics Coach and Evangelist.
Mr. Atanu Ghosh has a distinguished career spanning more than 25 years in IT and Consulting Industry in multiple countries.
By training, Mr. Atanu Ghosh is an Electrical Engineer from Jadavpur University Kolkata India and a PGDM from Indian Institute of Management Bangalore India.
Fee Structure
The total fee of this course is INR 45,000+ 18% GST.
10% special discount in case an organization sponsors more than 2 persons to participate in the course.
Fee
45,000 INR
GST
8,100 INR
Grand Total
53,100 INR
Fee
45,000 INR
GST
8,100 INR
Grand Total
53,100 INR
Payment can be made by account payee cheque or demand draft drawn in favour of CALCUTTA MEDIA INSTITUTE Pvt Ltd. And payable at Kolkata.
For payment by NEFT use the following information about CMI Bank account:
NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.
ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road, Kolkata – 700020
PAN NO: AADCC7715N
NAME OF THE BANK: HDFC BANK LTD.
C D A/C NO: 50200060714930
RTGS IFSC NO: HDFC0000469
MICR NO: 700240024
ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR, KOLKATA-700 020
Send Transaction Id to CMI at _admissions@cmi.net.in post completion of the transfer of funds
Course Start Dates & Campus
Start date will be announced soon
Classes will be held at CMI, 3 classes every week, each class of 2 hours
Classes will be delivered in two modes
Campus 1
Online classes
Campus 2
Offline classes at CMI: Calcutta Media Institute (CMI), 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata
Admission Process
Limited seats are available. Admission will be conducted on a first-come-first-registered basis. Offline admission forms can be collected from CMI. A photo will be necessary. Submit the fee to complete admission.
In case of any further queries, please call 40576612 or 9051653877
OR
You can contact 9831230988 or 40576605
