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Certificate Course on Digital Marketing

Certificate Course on Digital Marketing

Calcutta Media Institute in association with IAMAI (Internet and Mobile Association of India) has developed a customized course on Digital Marketing for entrepreneurs and professionals. It is a 48-hour classroom programme, where the candidates will be trained ‘hands-on’ on applications in Digital Marketing.
The Digital Marketing course has until now imparted over 500 hours of training and has helped at least 100 professionals get a head start in the Digital Marketing Industry. Our students profile include working professionals and entrepreneurs from leading organisations and companies.

Module Overview

The training covers areas like
  • Introduction to Digital Marketing
  • Effective Inbound Marketing using Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM) as Paid Inbound Marketing Technique
  • Paid Outbound Marketing – Online Display Campaign
  • Online Display and Video Campaigns using Adwords and YouTube
  • Leveraging Social Media for Market Development and Branding
  • Remarketing/ Retargeting – Communicating to the “Intent to Purchase” Audience
  • E-Mail Marketing
  • Mobile Marketing
  • Digital Media Analytics
  • Campaign Analytics


CMI has a track record of providing the best possible infrastructure, industry relevant modules and highly qualified industry based faculties for all its courses.
The course designers and Faculties for our Digital Marketing courses come from distinguished academic and professional background. They also deliver digital marketing courses in IIMs and other leading national management Institutes. Our Faculties are also consultant, coach, trainer and speaker to leading Corporate and Government Departments. Some of the notable clients consulted, coached and trained by our Faculties are ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and Department of Tourism, Govt. of West Bengal etc.

Our Course Alumni

Digital Marketing Course for working professional conducted by CMI has till now attracted various entrepreneurs and professionals as participants from leading organisations and business houses. Corporate Executives from leading corporations like ABP Group, ITC, CESC, Medica Super-Specialty, Peerless Insurance, Rice Group, Greenply, Ambuja Group, Indus Towers, CII, Andrew Yule, United Spirit and Technoindia etc. have attended our course. Also, entrepreneurs and directors from B. C. Sen Jewellers, Mobel Furniture, Siti Cable, Asha Audio, Naturoveda, Rupa Hosiery, CPMC Relocation Logistic Pvt. Ltd. and Limtex Infotech etc. are part of our valued alumni.
Next Batch starts from – To be announced.


This Certification course is intended to provide working professionals with the knowledge and skills required to use digital marketing tools effectively in the workplace. For those who are considering a career move or specialization in Digital Marketing, this course will provide with a jump start.
On successful completion of this Certification Course students should be able to:

Understand and appreciate the role of digital marketing in organisations

Create and implement digital marketing strategy for organisations

Apply various digital marketing tools and techniques for organisations

Interact professionally with various digital marketing service agencies

Prepare yourself for a career in Digital Marketing


Mr. Atanu Ghosh, Director, Founder & CEO, Salt n Soap (Leading Online Grocery Store)
Mr. Atanu Ghosh is an Entrepreneur, a Founder-Director and CEO, a Mentor, an Angel Investor to Start-ups and a Digital Transformation, Marketing and Analytics Coach and Evangelist.
Mr. Atanu Ghosh has a distinguished career spanning more than 25 years in IT and Consulting Industry in multiple countries.
By training, Mr. Atanu Ghosh is an Electrical Engineer from Jadavpur University Kolkata India and a PGDM from Indian Institute of Management Bangalore India.

Fee Structure

The total fee of this course is INR 45,000+ 18% GST.

10% special discount in case an organization sponsors more than 2 persons to participate in the course.

Fee 45,000 INR
GST 8,100 INR
Grand Total 53,100 INR


45,000 INR


8,100 INR

Grand Total

53,100 INR

Payment can be made by account payee cheque or demand draft drawn in favour of CALCUTTA MEDIA INSTITUTE Pvt Ltd. And payable at Kolkata.

Payment can be done through this link –

For payment by NEFT use the following information about CMI Bank account:

ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road, Kolkata – 700020
C D A/C NO: 50200060714930
MICR NO: 700240024

Send Transaction Id to CMI at post completion of the transfer of funds

Course Start Dates & Campus

Start date will be announced soon
Classes will be held at CMI, 3 classes every week, each class of 2 hours

Classes will be delivered in two modes

Campus 1

Online classes

Campus 2

Offline classes at CMI: Calcutta Media Institute (CMI), 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata

Admission Process

Limited seats are available. Admission will be conducted on a first-come-first-registered basis. Offline admission forms can be collected from CMI. A photo will be necessary. Submit the fee to complete admission.

In case of any further queries, please call 40576612 or 9051653877


You can contact 9831230988 or 40576605