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Leveraging Influencer Marketing for Effective Digital Marketing
Influencer marketing has grown in popularity as a means of reaching target groups…
OTT vs Traditional Television: The Battle for Viewership in the Last Decade – How Broadcast Management Expertise Helped Star, Zee, and Sony Overcome the Challenge
The last decade has witnessed a significant shift in the way people consume…
The Importance of Data Analytics in Integrated Marketing Communication Management
In today’s fast-paced business world, marketing communication has become increasingly complex. With so…
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Internet & Mobile Association of India (IAMAI)
The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors.
Advertising Club Calcutta
Established in 1953, the Advertising Club Calcutta is the oldest advertising club in India. It’s a non-profit society that has been catering to the advertising fraternity of Kolkata for the past 62 years.
University of Calcutta
Founded in 1857, the University of Calcutta is the first modern university in India. It has a rich legacy, one that can boast of being South Asia’s first institution to offer multidisciplinary and secular Western style education. In India, it is recognised as a Five Star University and a Centre with Potential for excellence by UGC & NAAC.
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