Copy Writing Workshop
The entire workshop has been segmented into 10 sessions and each day certain activities and topics will be covered.
Day 1
- Self-introduction of students with intended take out from the course.
- What is advertising as related to copywriting
- Exercise
Day 2
- Presentation on exercise
- What is advertising contd. Analysis of campaigns
- Exercise
Day 3
- Presentation on exercise
- Brand advertising for print
- Basic elements/traditions/rules
- Analysis of brand campaigns
- Exercise
Day 4
- Presentation on exercise
- Corporate Advertising for print
- Basic elements/Contexts. /Objectives
- Analysis of corporate campaigns
- Exercise
Day 5
- Presentation on exercise
- Copywriting television commercials
- Basic departure from print ads
- Tools for storytelling. The writer as visual storyteller.
- Exercise
Day 6
- Presentation on exercise
- Copywriting television commercials contd.
- Analysing commercials
- Exercise
Day 7
- Presentation on exercise
- Writing for digital media
- Branded content
- Social media campaigns
Day 8
Test to be taken in online classroom and answer sheets mailed/Whatsapp
TWO DAY GAP
Day 9
Results and discussions of all papers without naming participants
Day 10
Feedback on course: Expectations, disappointments, positive and negative aspects
Faculty
Mr. Rangan Chakravarty
Former Creative Director of HTA (formerly known as JWT) he was also the ex-National Creative Director of Clarion (presently known as Bates). He has demonstrated his expertise on various popular campaigns example: “We also make Steel” for Tata Steel, and “New Hopes, New Horizons” for ITC, Boroline, Boroplus, and Lipton. Presently he is associated with Reliance ‘JIO’. He has also produced numerous award-winning documentaries based on social issues. He is also a proficient director and has directed two feature films and also created a national series Lalbazar for the OTT platform Zee 5.
Produced and created Television Shows out of several cities like Kolkata, Patna, Lucknow, Jaipur, and Bhopal.
Fee Structure
The total fee for this workshop is INR 10,000. Candidates are required to pay the fee at the time of admission.
For payment details contact: +91 98312 30988 / +91 33 3008 6605.
Total Fee
10,000 INR
Payment can be made by account payee cheque or demand draft drawn in favour of CALCUTTA MEDIA INSTITUTE Pvt Ltd. and payable at Kolkata.
For payment by NEFT use the following information about CMI Bank account:
NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.
ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road, Kolkata – 700020
PAN NO: AADCC7715N
NAME OF THE BANK: HDFC BANK LTD.
C D A/C NO: 50200060714930
RTGS IFSC NO: HDFC0000469
MICR NO: 700240024
ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR, KOLKATA-700 020
Send Transaction Id to CMI at _admissions@cmi.net.in post completion of the transfer of funds
Campus & Start Date
The start date will be announced soon.
Campus
The sessions will be held online from Monday to Friday, 6:30 PM onwards
Admission Process
One can also collect the physical form from CMI. Contact 98305 80988 to fix an appointment.
Note: The seats are limited. Admission will be conducted on a first-come-first-serve basis.
For any clarification and assistance contact:
J.B. Roy Chowdhury at +91 98312 30988 / +91 33 3008 6605
or You can Contact: 9051653877 / 9831230988