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Category: Broadcast Management

OTT vs Traditional Television The Battle for Viewership in the Last Decade - How Broadcast Management Expertise Helped Star, Zee, and Sony Overcome the Challenge

OTT vs Traditional Television: The Battle for Viewership in the Last Decade – How Broadcast Management Expertise Helped Star, Zee, and Sony Overcome the Challenge

The last decade has witnessed a significant shift in the way people consume television content. The rise of over-the-top (OTT) platforms such as Netflix, Amazon Prime Video, and Hulu has disrupted the traditional television industry, leading to a decline in viewership for traditional television networks. However, major broadcasting networks such as Star, Zee, and Sony […]

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