PGDMM Specialization in Integrated Marketing Communication Management

Post Graduate Diploma in Media Management

PGDMM Specialization in Integrated Marketing Communication Management

Calcutta Media Institute (CMI), promoted by ABP Pvt. Ltd., and Indian Institute of Social Welfare & Business Management (IISWBM), pioneers in business management in India have come together to offer a one year Post Graduate Diploma Course in Media Management of University of Calcutta with specialization in Integrated Marketing Communication Management.

This course has been designed to provide an opportunity to young graduates to acquire professional skills for pursuing a career in Marketing, Media and Marketing Communication industries in India.




August 2023 to July 2024

One full Academic year spreading over Two Semesters will include theoretical papers, projects/ assignments and Industry Internship.

  • Business Economics & Accounting for Managers
  • Business Organization & Management Science in Communications
  • Marketing Management
  • Brand Management
  • Media & Communications Research Methodologies
  • Culture & Communication
  • Sales Management
  • Advertising Development
  • Introduction to Media Management
  • Events
  • Public Relations
  • Creative Development
  • Media Planning & Buying
  • Brand/Account Planning
  • Rural Markets & Media
  • New Social & Mobile Media
  • Communication Sales
  • Internship & Project Writing

This course is completed in two semesters. The teaching is done by academicians and practicing industry professionals with a proven track record. Special classes by visiting faculty, quiz, seminars and project work are a part of the teaching. The assessment is based on written tests at the end of each semester and also on the assignments and internships. Equipment, like LCD projectors, audio systems, wifi and broadband internet connection, etc. is available and will be used as per need of the teaching methodology.

Graduates in any discipline, preferably in Mass Communication, Media Science or BBA, from a UGC recognized University in 10+2+3 system with at least 50% in aggregate. Students graduating from a university other than University of Calcutta will have to register at University of Calcutta to be eligible to study this course.

On successful completion of the course, students are awarded a Post Graduate Diploma by University of Calcutta.  Successful students could look forward to a career in any of the following disciplines/departments.

  • Brand Management
  • Advertising
  • Direct Marketing
  • Activation & Promotions
  • Media Planning & Buying
  • Media Marketing & Sales
  • Creative
  • Event Management
  • Public Relations
  • Corporate Communication
  • Rural Marketing
  • Social Media
  • Digital/Social/Mobile Media

Past students of this course are currently working in leading Print and Television Media Houses, Creative and Media Agencies and Corporates across the country.

Faculty Faculty
Sandip Chaudhuri Aparna Sinha
Dr. Sudeepa Banerjee Samrat Mukherjee
Dr. T. Ray Souvik Misra
Dr. A. Sharma Siddhartha Roy
Dr. G. Das Dr. Tanmay Chattopadhyay
Sujata Saha Mahesh Motwani
Sandip Ghosh Arindam Nandi
Malini Panjabi
Sabyasachi Ghosh
Indraneel Basu
Gopinath Ghosh
Sujoy Prosad Chatterjee
Sohini Guptoo
Saibal Chatterjee
Anjan Bhadra

The fee for the course is Rs. 2,50,000.

A sum of Rs. 5000 will be collected as Library Caution Money.

(Library caution money will be refunded at the conclusion of the course after necessary deduction, if any.)

Loan facility: The Institute will provide the certificate to an applicant seeking loan from a bank which has floated the ‘Loan Scheme’, referring that the candidate is a bonafide student of the Institute.

Installment Facility: Students who don’t want to avail education loan can pay the total fee in a maximum of 3 installments, as follows: Rs. 1,30,000 at the time of admission and Rs. 60,000 each by 15th of November and 15th of February next year.

All cheques/demand drafts for non-loan admission should be drawn in favour of Calcutta Media Institute Pvt. Ltd. and payable in Kolkata.  Delay in payment of fees will attract a penalty.

For payment through online banking or NEFT/RTGS please note the following details given below:
For payment by NEFT use the following information about CMI Bank account :


ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road , Kolkata – 700 020



C D A/C NO: 0083050002455 (PNB) / 50200060714930 (HDFC)

RTGS IFSC NO: PUNB0008320 (PNB) / HDFC0000469 (HDFC)

MICR NO: 700024205 (PNB) / 700240024 (HDFC)


Send Transaction Id to CMI at post completion of the transfer of funds

Additional option of payment for Admission form for Media Management (Rs.500)

Classes to start from August 2023

Classes will be conducted at the following addresses as per the circulated routine.

  1. Indian Institute of Social Welfare and Business Management (IISWBM), College Square West, Kolkata 700 073 and
  2. Calcutta Media Institute (CMI), 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata 700 020.

The selection will be based on Group Discussions and Personal Interviews.

To Apply Online, click here.  For the Admission form submitted online, you can complete, an online payment of Rs. 500 after submitting the form or pay during the submission of credentials during the admission process.

You can also download the form available in this website or under the Admission Section at  You can also collect the physical form from the address given below.  The form will cost Rs. 500, payable in cash for a physical copy and payable at the time of submission for downloaded and printed forms.  Filled up application forms with the following supporting documents should be submitted within the stipulated dates at:

Calcutta Media Institute Pvt. Ltd., 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata 700 020

Supporting documents:

  • Photograph (preferably stamp size coloured)
  • Proof of date of birth
  • Proof of address
  • Proof of educational qualification (copies of marksheets Class X onwards)
  • Copy of registration certificate of University of Calcutta (for CU graduates)

Graduates of Universities other than Calcutta have to obtain migration certificate from their graduating university and register at University of Calcutta, if selected for this course.

For any enquiries please contact:

  1. J.B. Roychowdhury, Calcutta Media Institute (M +91 98312 30988 / 98305 80988 / T +91 33 4057 6605/6608)
  2. IISWBM (T +91 33 4023 7474 / 2241 3756)

or  Call: 9051653877 / 9748334447 

Amrita Roy

Amrita Roy

Marketing Associate at Star Jalsha (Batch 2)

Sayani Sanyal

Sayani Sanyal

Executive Media Planning, Emami (Batch 6)

Sweta Rudra

Sweta Rudra

Brand Manager at Mio Amore, Kolkata (Batch 3)

Twameka Kumar

Twameka Kumar

Business Manager at Wave Makers, Gurgaon (Batch 1)

Gouri Paul

Gouri Paul

Senior Media Planner at Starcom, Mumbai (Batch 4)

Arko Majumdar

Arko Majumdar

Senior Account Executive at DDB Mudra, Bangalore

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