Post Graduate Diploma in Media Management

PGDMM Specialization in Digital Marketing and Social Media

Calcutta Media Institute (CMI), promoted by ABP Pvt. Ltd. and Indian Institute of Social Welfare & Business Management (IISWBM), pioneers in business management in India have come together to offer a one year Post Graduate Diploma Course in Media Management of University of Calcutta with specialization in Digital Marketing and Social Media.

This course has been designed to provide an opportunity to young graduates to acquire professional skills for pursuing a career in Digital and Social Media Marketing in India.

Subjects covered

Semester 1

  • Business Economics & Basic Accounting for Managers
  • Business Organisation & Management Science in Communication
  • Marketing Managment
  • Brand Management
  • Media & Communication Research Methodologies
  • Culture & Communication
  • Fundamentals of Digital Marketing & Website Design
  • Search Marketing
  • Advertising & Creative Development

Semester 2

  • Event Management
  • Internship & Project writing
  • Online PR & Reputation Managment
  • Digital Media Analytics
  • Brand / Account Planning for Digital Marketing
  • Integrated Media Planning & Buying
  • Online Display & Video Marketing
  • Social Media Marketing
  • Mobile App & Media Marketing


The faculty comprises eminent academicians and leading industry professionals, who have also consulted with major companies like ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and various Government bodies.


August 2023 to July 2024

The Course will be delivered over a period of 1 year. The academic year is divided into 2 Semesters , while the final semester will be an Internship with industry. Thus, by the time students pass out, apart from a sound theoretical and practical base, the students would have already acquired an industry experience.

This Course will also prepare students for Certification Examinations for Google Adwords and Google Analytics. Interested students can appear for the above Certification Examinations separately.

  1. This Course is delivered through a unique pedagogy whose key elements consist of

1. Concept Building Theory Sessions – The fundamental theories of Digital Marketing are taught in these sessions.

2. Practical Sessions on “Data Labs” – While a conceptual foundation is critical towards understanding Digital Marketing, Digital Marketing has a significant “technical” component that can only be taught and understood through practical use of technical tools (like Google Adwords, Google Analytics, Facebook Ads, etc) applied on live data of real business. CMI has collaborated with companies and organizations from a diverse sectors like FMCG, Retail and E-Commerce, Travel and Tourism, Healthcare, Education and Government and set up “Data Labs” using real data from business (sans confidential business information). The students of the Course are provided practical training on the Data Labs.

3. Take Home Assignments – Students are given assignments to be completed at home. Such assignments are developed around practical case studies for organizations across various verticals

4. Industry Internship – Students will have the opportunity to work with organizations of repute in Digital Marketing space. Thus, by the time the students pass out, they would have already got a 2 to 3 month of working experience.

Graduates in any discipline, including Law & Engineering from a UGC recognized University in 10+2+3 system with at least 50% in aggregate.  On admission, students graduating from a university other than University of Calcutta, will have to register at University of Calcutta to be eligible to study this course.

Staffing Industry Analyst Report predicts a requirement of over 1, 60, 000 Digital Marketing Professionals in India.
The career opportunities of a Digital Marketing Professional are in

  • Advertising and Media Agencies - Most large and reputed agencies today have a significant digital division
  • Digital Media Agencies – They are Agencies specializing in Digital Media. At present there are more than 250 Digital Agencies in India alone. They account for more than Rs. 2,000 crore in revenue
  • Analytics Companies – Analytics companies require Digital Marketing professionals for analyzing digital campaigns for their clients as well as for analytics on their websites
  • Marketing Department of Companies – Marketing departments of almost all companies across all verticals are now having Digital Marketing Professionals in their teams either to do digital marketing internally or to manage the digital agencies
  • Software Companies – Software companies engaged in development of web portals, e-commerce portals, mobile apps, etc. for their clients, require Digital Marketing Professionals to make their software aligned to the requirements of the digital agencies.
  • Freelance – Digital Marketing provides almost infinite scope of freelancing working from home, serving clients globally and getting remunerated in international currencies.

Core Faculty

Atanu Ghosh (HoD) - Founder and CEO of Salt n Soap, Online Grocery Store. Electrical Engineer from Jadavpur University Kolkata India. PGDM from Indian Institute of Management Bangalore India.

Amitabha Sinha- General Manager IT and Digital, ABP Group. Mathematics and Computer Science Engineer from IIT Delhi. Master’s Degree in Computer Systems Networking and Telecommunications. MBA Marketing from IIM Bangalore.

Abhijan Nandy- Chief Executive Officer at Allindia Technologies Ltd. MBA in Marketing from IISWBM.

Partha Das- Founder of Ready Smart Solutions. BE in Computer Science from Jadavpur University. MBA (Executive) in General Management from IIM Bangalore.

Samrat Mukherjee- Founder and Owner of Crow’s Nest

Anjan Bhadra- Head Marketing Rollick (Prestige Ice Creams Pvt. Ltd), MBM in Business Management from Calcutta University. Residential MDP on General Management from IIM Indore

Susmita Mukhopadhyay- MBA in Systems and Operation Research Management from University of Burdwan

The fee for the course is Rs. 2,50,000.

A sum of Rs. 5000 will be collected as Library Caution Money.

(Library caution money will be refunded at the conclusion of the course after necessary deduction, if any.)

Loan facility: The Institute will provide the certificate to an applicant seeking loan from a bank which has floated the ‘Loan Scheme’, referring that the candidate is a bonafide student of the Institute.

Installment Facility: Students who don’t want to avail education loan can pay the total fee in a maximum of 3 installments, as follows: Rs. 1,30,000 at the time of admission and Rs. 60,000 each by 15th of November and 15th of February next year.

All cheques/demand drafts for admission should be drawn in favour of Calcutta Media Institute Pvt. Ltd. and payable in Kolkata.  Delay in payment of fees will attract a penalty.

For payment through online banking or NEFT/RTGS please note the following details given below:
For payment by NEFT use the following information about CMI Bank account :


ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road , Kolkata – 700 020



C D A/C NO: 0083050002455 (PNB) / 50200060714930 (HDFC)

RTGS IFSC NO: PUNB0008320 (PNB) / HDFC0000469 (HDFC)

MICR NO: 700024205 (PNB) / 700240024 (HDFC)


Send Transaction Id to CMI at post completion of the transfer of funds

Additional option of payment for Admission form for Media Management (Rs.500)



Classes to start from August 2023

Classes will be conducted at the following addresses as per the circulated routine.

  1. Indian Institute of Social Welfare and Business Management (IISWBM), College Square West, Kolkata 700 073 and
  2. Calcutta Media Institute (CMI), 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata 700 020.

The selection will be based on Group Discussions and Personal Interviews.

To Apply Online, click here.  For the Admission form submitted online, you can complete, an online payment of Rs. 500 after submitting the form or pay during the submission of credentials during the admission process.

You can also download the form available in this website or under the Admission Section at  You can also collect the physical form from the address given below.  The form will cost Rs. 500, payable in cash for a physical copy and payable at the time of submission for downloaded and printed forms.  Filled up application forms with the following supporting documents should be submitted within the stipulated dates at:

Calcutta Media Institute Pvt. Ltd., 501 Elgin Chambers, 5th Floor, 1A Ashutosh Mukherjee Road, Kolkata 700 020

Supporting documents:

  • Photograph (preferably stamp size coloured)
  • Proof of date of birth
  • Proof of address
  • Proof of educational qualification (copies of marksheets Class X onwards)
  • Copy of registration certificate of University of Calcutta (for CU graduates)

Graduates of Universities other than Calcutta have to obtain migration certificate from their graduating university and register at University of Calcutta, if selected for this course.

For any enquiries please contact:

  1. J.B. Roychowdhury, Calcutta Media Institute (M +91 98312 30988 / 98305 80988 / T +91 33 4057 6605/6608)
  2. IISWBM (T +91 33 4023 7474 / 2241 3756)

or  Call: 9051653877 / 9748334447 

Sayak Banerjee

Sayak Banerjee

Management Trainee at IAMAI, Mumbai (Batch 3)

Prajna Roy Chowdhury

Prajna Roy Chowdhury

Digital Marketing Executive at Enqos Software Technologies, Chennai (Batch 3)

Chandrayee Bagchi

Chandrayee Bagchi

Entrepreneur, Digital Me (Batch 1)

Tristuv Kumar

Tristuv Kumar

Digital Marketing Executive at Crow’s Nest (Batch 1)

Debarati Roy

Debarati Roy

Content Curator- Bengali, Momspresso (Batch 3)

Krishna Pal

Krishna Pal

Management Trainee, Digital Marketing, IIHM (Batch 3)

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