The pedagogy adapted for delivering this course is a combination of online faculty conducted live lectures, hands on demonstrations, take-home hands-on assignments and industry case studies. This pedagogy will enable participants to get an all-round exposure in the field of business analytics [Marketing] and its real-life application in industry.

This Course design includes [a] 40 hours of faculty conducted sessions and [b] 80 hours of self-paced learning [guided and monitored by the Academy on a regular basis], implying a total involvement of 120 hours which will take place over a period of 3 months.

All 40 hours of faculty conducted sessions will be delivered over 100% LIVE and 2 Way INTERACTIVE Communication [with LIVE Audio and Video streaming] Platform of The Strategy Academy, accessible from ANYWHERE on REALTIME basis OUTSIDE working hours. Recordings of all sessions will be available for re-visiting the content after each session is over. Self-paced learning of 80 hours will take place in between faculty conducted sessions and shall include – among others – study of core and additional reading materials, preparation and submission of individual and group assignments, individual presentations over LIVE Digital platform and virtual syndicate room group discussions outside faculty conducted sessions on cases to be discussed by faculty.

Smart Learning & Transformation Solution [SLTS], The Complete Transformation Solution will be deployed to design and deliver this program.

Professionals in fields of sales, marketing, advertising, communication, IT, BPO working for at least 5 years and preferably holding middle/ senior managerial responsibility.

On successful completion of this Certificate Course, the participants are expected to

• Acquire foundation knowledge required to understand analytics including key issues relating to data used in analytics
• Acquire all critical skills coming under the field of business analytics

Apply the skills so acquired in a specific area viz.  Analytics for Marketing

The program is designed by a team of business analytics professionals with active support of and direction by Prof Ranjan Das, Professor  of Strategy, Innovation, Entrepreneurship and Leadership. Prof Das is associated with: IIM Calcutta [1994 onwards], The Strategy Academy [2008 onwards], IIM Ranchi [ Visiting: 2014-15], IIM Trichy [ Visiting: 2014-17], UPH University- Jakarta [Visiting:2014-17], Indian School of Business, Hyderabad [Visiting: 2008-09], Hong Kong University of Science and Technology, Hong Kong [Visiting: 2005-06], Haigazian College, Beirut, Lebanon [Visiting: 1979-80]

Rs. 30,000/ + 18% GST, early bird pricing of 25,000+GST is applicable for all the admission within 20th September 2020

For payment by NEFT use the following information about CMI Bank account :

NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.

 ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road , Kolkata – 700 020

 PAN NO: AADCC7715N

 NAME OF THE BANK: HDFC BANK LTD.

 C D A/C NO: 50200060714930

 RTGS IFSC NO: HDFC0000469

MICR NO: 700240024

ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR,KOLKATA-700 020

Send Transaction Id to CMI at directorcmioffice@cmi.net.in post completion of the transfer of funds

Course Duration : 3 months

Classes will be held online

Start date- 6^th October

Limited seats

Admission on a first-come-first-registered basis.

We might hold an admission test if the number of applicants are overwhelming.