Copy Writing Workshop

Workshop

Copy Writing Workshop

This is an introductory workshop for students who want to get into copywriting as career or are already in a job that involves writing for advertising/marketing communication and wants to get a better idea of how to go about it.

 Duration

10 sessions of 90 minutes each

Day 1

  1. Self-introduction of students with intended take out from the course.
  2. What is advertising as related to copywriting
  3. Exercise

Day 2

  1. Presentation on exercise
  2. What is advertising contd. Analysis of campaigns
  3. Exercise

Day 3

  1. Presentation on exercise
  2. Brand advertising for print
  3. Basic elements/traditions/rules
  4. Analysis of brand campaigns
  5. Exercise

Day 4

  1. Presentation on exercise
  2. Corporate Advertising for print
  3. Basic elements/Contexts. /Objectives
  4. Analysis of corporate campaigns
  5. Exercise

Day 5

  1. Presentation on exercise
  2. Copywriting television commercials
  3. Basic departure from print ads
  4. Tools for storytelling. The writer as visual storyteller.
  5. Exercise

Day 6

  1. Presentation on exercise
  2. Copywriting television commercials contd.
  3. Analysing commercials
  4. Exercise

Day 7

  1. Presentation on exercise
  2. Writing for digital media
  3. Branded content
  4. Social media campaigns

Day 8

Test to be taken in online classroom and answer sheets mailed/WhatsApp

TWO DAY GAP

Day 9

Results and discussion of all papers without naming participants.

Day 10

Feedback on the course: Expectations, disappointments, positive and negative aspects.

 

Anyone interested in writing.

Rangan Chakravarty – ex Creative Director HTA (presently JWT), ex National Creative Director Clarion (presently Bates). Worked on significant campaigns like – “We also make Steel” for Tata Steel, “New Hopes, New Horizons” for ITC, Boroline, Boroplus, Lipton. Currently working on “Jio” for Reliance. Has produced several award winning documentaries on Social Issues. Directed 2 feature films, Created “Lalbazar” a national web series for Zee5. Produced and created Television Shows out of several cities like Kolkata, Patna, Lucknow, Jaipur, Bhopal.

Rs. 10,000 (Inclusive of GST) to be paid at the time of admission by account payee cheque or demand draft drawn in favour of Calcutta Media Institute Pvt Ltd and made payable at Kolkata. For payment through online banking or NEFT/RTGS please note the following details given below:

For payment by NEFT use the following information about CMI Bank account:

NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.

ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road , Kolkata – 700 020

PAN NO: AADCC7715N

NAME OF THE BANK: HDFC BANK LTD.

C D A/C NO: 50200060714930

RTGS IFSC NO: HDFC0000469

MICR NO: 700240024

ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR,KOLKATA-700020

Send Transaction Id to CMI at directorcmioffice@cmi.net.in post completion of the transfer of funds.

Classes - Online – Monday to Friday ;  Time – 6:30 pm onwards - Starting date to be announced

Limited seats - admission on first-come-first-admitted basis

For Admission:
To complete filling of admission form and pay workshop fee online Click here

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