The course has 30 contact hours with each session of 1.5-hour duration. Thus, the course is delivered in 20 sessions spread across 3 months. Every week normally has 2 scheduled sessions usually conducted in the evening or over the weekend so that working professionals can take the sessions in non-working hours. The total course is delivered over 3 months.

Everybody associated with any corporate, business or profession need to have a data-driven mindset and present the actionable insights to various stakeholders, be it the management, the customers, the vendors, the employees, the government or the stakeholders.

Thus, this course is meant for almost everybody in management roles in corporate, small and medium enterprises, professionals. Managers working in various functions like marketing, sales, advertising, operations, procurement, finance, accounts, HR and IT from organisations across industry verticals e.g., manufacturing, banking and financial services, FMCG and retail, media, hospitality travel and tourism, information technology, government, etc. Entrepreneurs desiring to use analytics for their start-ups may also benefit from this course.

While this course is primarily meant for working professionals, management students in their second year or those who have just graduated but yet to join an organisation will also benefit from this course.

The aspiring participants need to be a graduate from any discipline at the minimal. However, this course requires a basic understanding of mathematics and statistics (Class 12 standard). It is also expected that the participants would be comfortable with numbers and basic mathematics and statistics.

Hardware requirement - Any laptop / desktop (excepting Apple) with minimum 8 GB RAM

CMI has a track record of providing the best possible infrastructure, industry relevant modules and highly qualified industry based faculties for all its courses.

The course designers and Faculties for our Digital Marketing courses come from distinguished academic and professional background. They also deliver digital marketing courses in IIMs and other leading national management Institutes. Our Faculties are also consultant, coach, trainer and speaker to leading Corporate and Government Departments. Some of the notable clients consulted, coached and trained by our Faculties are ABP Group, Asian Paints, ITC, CESC, National Insurance, Emami Group and Department of Tourism, Govt. of West Bengal etc.

The course fee is Rs. 15,000 plus applicable tax. Participants can register individually or through organisations. Any organisation nominating 3 candidates or more can avail of a 10% volume discount on each candidate.

Payable to: Calcutta Media Institute Pvt. Ltd. by account Payee cheque or Demand Draft payable at Kolkata.  For payment by NEFT use the following information about CMI Bank account –

NAME: CALCUTTA MEDIA INSTITUTE PVT. LTD.

ADDRESS: 501 Elgin Chambers, 1A Ashutosh Mukherjee Road, Kolkata – 700 020

PAN NO: AADCC7715N

NAME OF THE BANK: HDFC BANK LTD

C D A/C NO: 50200060714930

RTGS IFSC NO: HDFC0000469

MICR NO: 700240024

ADDRESS OF THE BANK: 88 CHOWRINGHEE ROAD, 1ST FLOOR, KOLKATA-700 020

Send Transaction id to CMI at directorcmioffice@cmi.net.in post completion of the transfer of funds. Online payment can be done through net banking or debit or credit cards.

The classes will be conducted online using Google Meet platform usually

The next sessions:

Session 1 : Starts on 27th January at 6:30 pm

To apply online click here