Aparna Sinha

Aparna Sinha has worked in market research for over two decades. Aparna started her career as a general researcher and specialised in qualitative research. Her clients have included several MNCs , government and NGOs. She has worked both In India and also in Bangladesh ,Nepal , Russia , Sri Lanka and U.K. Her work has straddled almost all categories,from fmcg to durables, media etc.
Aparna has been responsible for training researchers and currently undertakes consultancy work and teaching courses. Previously she worked in IMRB, MARG and Nielsen. Aparna has written papers that have been presented at MRSI and Esomar conferences.
Her alma mater is SOAS, London University , where she read History.