Arun Chaudhuri began his career in advertising in the mid-1970s in Clarion McCann Advertising Services. He went on to work in other leading agencies such as OBM and RK Swamy before setting up Campaign, a Calcutta-based agency. He divested his stake in the company in 1997 to start BRAND, an organisation that specialises in Marketing Research, Rural Marketing & Creative Services.
He has been associated with a number of universities where he has taught Advertising & Public Relations since the early 1990s. His other works include eleven New Plays(2013), Indian Advertising 1780 to 1950(2007), ITC versus BAT (1997) ,Revaluation (1992) and Indian Advertising Laughter & Tears(2014).