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Leveraging Influencer Marketing for Effective Digital Marketing

Leveraging Influencer Marketing for Effective Digital Marketing

Influencer marketing has grown in popularity as a means of reaching target groups and raising brand recognition in recent years. Influencer marketing involves partnering with individuals who have a significant following on social media platforms and leveraging their influence to promote a brand’s products or services. In this blog post, we will discuss the benefits […]

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OTT vs Traditional Television The Battle for Viewership in the Last Decade - How Broadcast Management Expertise Helped Star, Zee, and Sony Overcome the Challenge

OTT vs Traditional Television: The Battle for Viewership in the Last Decade – How Broadcast Management Expertise Helped Star, Zee, and Sony Overcome the Challenge

The last decade has witnessed a significant shift in the way people consume television content. The rise of over-the-top (OTT) platforms such as Netflix, Amazon Prime Video, and Hulu has disrupted the traditional television industry, leading to a decline in viewership for traditional television networks. However, major broadcasting networks such as Star, Zee, and Sony […]

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Why should one opt for a Post Graduate Diploma in Media Management course with a specialization in Integrated Marketing Communication Management?

Why should one opt for a Post Graduate Diploma in Media Management course with a specialization in Integrated Marketing Communication Management?

In today’s rapidly changing business world, it is essential for individuals to stay updated with the latest marketing techniques and strategies. A Post Graduate Diploma in Media Management course with a specialization in Integrated Marketing Communication (IMC) provides individuals with the necessary skills and knowledge to succeed in the competitive marketing industry. Integrated Marketing Communications […]

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Know How a PGDMM course with a specialization in Digital Marketing & Social Media can kickstart your career

Know How a PGDMM course with a specialization in Digital Marketing & Social Media can kickstart your career

The rise of digital marketing and social media has transformed the marketing industry, making it imperative for marketing professionals to stay updated with the latest trends and techniques. A PGDMM course with a specialization in Digital Marketing & Social Media can equip individuals with the necessary skills and knowledge to succeed in this dynamic field. […]

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From Binge-Watching to Media Production: The Changing Landscape of Audiovisual Entertainment and the Role of Broadcast Management Education

Over the past few years, the way we consume audiovisual entertainment has undergone a significant transformation. With the emergence of streaming platforms such as Netflix, Amazon Prime, Hulu, Disney+, and others, traditional television is no longer the only way to watch our favorite shows and movies. Binge-watching has become the norm, and the rise of […]

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Exploring the Changing Landscape of Media, Marketing, and Communication in the Digital Age

In the digital age, media, marketing, and communication have undergone a significant transformation. The way we consume information, interact with brands, and communicate with each other has shifted dramatically in recent years. In this blog, we will explore the changing landscape of these industries and how they have adapted to keep up with the times. […]

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